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Digital and Social Media needs nurturing and focused content

What is Social Media Content?

Once you have identified you target audience - the hard part is getting them to join in conversations and ultimately do what your business needs to happen. Call you, buy something or help you do both in one way or another. What you do to facilitate that is social media content

The best content that attracts, engages and guides your community is what you should be doing more of. Check the stats to see what they respond to. It may take a few refreshes before you plan a whole calendar but being able to adapt and pivot makes life interesting and your content fresh and current. Real testimonials, especially unsolicited ones will always help as audiences believe what others say - even if they don't know them. This gets you on the way to getting excellent ROI - return on interaction.

Many platforms allow in app sales - others you need to be more subtle - knowing your audience will help to see which will work.
The stories you share, the problems you fix and the pleasure you give are all great places to start.
For more evergreen marketing you should look at content and organic - this is the content that keeps on giving.

For a quicker response, paid on various platforms including Google, Bing, Linkedin, Twitter, Tiktok, Youtube, Pinterest or Snapchat may be your answer. But be very specific of what your goals are and the benchmarks for success - you can easily blow a serious budget with manual or automatic ads and see little in return.

With reports stating 75% of Generation Zers and 48% of Millenials purchasing influenced by social ads - if your target audience is in this demographic you should be looking at it seriously. The US stats for spend top $40 billion.

There are many articles saying what social media content should be such as Inspirational, Educational and Interactive - actually it should really be what your audience wants to talk about or need help with. The more you can get your audience to create it the better. If they are comfortable sharing and creating (UGC - user generated content) they are in the right place. Whatever the audience you need a strategy and goals to make sure your reach is rewarded.
Social Media content for your business from The Social Media Cafe in Hoddesdon, Hertfordshire

Social Content

Local Marketing

Video, business branded, polls, blogs, content, special industry or local events, articles, what makes you so special, all benefit driven.

Local Marketing is a very different approach to many businesses and given location you can niche much better. If you are lucky and GOOD at what you do - you may find word of mouth marketing is a massive help to your business. Offers and codes will probably play a big part to getting an audience so data capture is a must.

Paid Social, Organic Content, PPC, SEO, Local Digital Marketing, Social Media Management, Branded Content, Community Management

Social Content

Nationwide Brand Marketing

You have bigger audiences and goals and can add social to other forms of marketing with ease. You still need to create a content calendar and goals to hit. People probably already look for your brand OR what your product does and focus is then on credibility, FOMO and UGC (user generated content) in the right places for your avatars. QR codes and niched text or email marketing should be added to retarget.

Paid Social, Organic Content, PPC, SEO, Local Digital Marketing, Social Media Management, Branded Content, Community Management, Email & Newsletter Marketing

Social Content

Specialist Niche Marketing

ALL marketing should be aimed at a niche but some are a very specific audience and we have helped a few very targetted businesses succeed.

If you believe this is you get in touch and see if we can find a strategy to get you seen in the right spaces.

Be sure to set goals of what you want to happen, and track them against the content to

Specialist Paid Social, Organic Content, PPC, SEO, Local Digital Marketing, Social Media Management, Branded Content, Community Management
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What Social & Digital Media Services do you need for your business or brand?

Social Media Menu

Our marketing prices can range from £500 a month to £450 a day - depending on what you need and the skillset required to get the best marketing for your business.
Package
What’s included
Price + vat
Strategy Call

Grab a free strategy session and see if we fit as one of your marketing spokes

£0.00

Get Started

Working with you we can tailor social and digital media requirements - monthly costs start at just £500 with any ad spend on top to help bring your brand front and centre of the audience defined in your brief.

£500.00

Contract

If you need a professional to manage communities, create content or work across your marketing channels - including Amazon and eBay we have freelancers who can slot in and help you on an ongoing or ad hoc basis. Let's chat about what you need.

£250.00

Premium

Working with a digital director on strategy and content across the range of platforms you can book someone to work on an adhoc or ongoing day rate basis to produce strategy, training and/or content for your business needs. Inhouse or remote depending on location.

£450.00

Let's talk