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Twitter for Business

Twitter for Business

Like every social media platform, twitter needs a strategy to make it work. As social media goes twitter can be the fastest route to opening doors by simply making lists of people in your area or niche and joining in the conversations. There are fewer barriers and you can make yourself noticed pretty fast. You do still need to follow a few guidelines and engage in conversations and show up. Get started with your own account and see what happens.
Why you should use twitter for business shared The Social Media Cafe in Hoddesdon. Hertfordshire

Why use twitter for business?

Why use Twitter?

With over 450 million active monthly users in the UK (over 58% male in the UK and 70% globally) you have a fair few of the UK population online regularly. 

It's gen Z users (born 1997 to 2012) who are sending over half of the  500 million daily tweets - with the most popular age range (38%) being 25-34 - so there are plenty of conversations to join in with or start. The next largest group are above 35.

With that number you should really filter the conversations with hashtags of niching to create a really good strategy.

Stats from Statista 2022
How to use twitter for business from The Social Media Cafe in Hoddesdon, Hertfordshire

How do you make twitter work for business

Twitter Strategy

So let's get started on Twitter with some questions.

How many characters can your twitter name have?

Your twitter name can be 15 characters or less.

How many characters can your twitter profile have?

A twitter profile can be 160 characters or less

What should be in your twitter profile?  Who you are, what you do and how to connect. Location is also important so add it to your profile.

What are the twitter demographics?

Twitter Content 

To identify your content you need to know the audience. Finding content gets easier when you understand who they are and what floats their boat. Each niche will be watching hashtags, following particular people and joining in conversations. That's a good start.

Think location and content. If you want to bypass that look at paid ads, especially if males over 24 who want something culturally relevant are your audience - they spend 26% more time on ads than other platforms.

79% of users are following brands. If you are a Brand and are not on twitter you probably should be.
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How do I get started on Twitter?

Twitter

To get started on twitter you might want to look at the following 
Action
What to do

Sign up

How to get started on Twitter - firstly you need to sign up to twitter with a user name and profile - who are you - where are you - what are you interested in - how can people connect?


Sign Up
 Get Started

Follow some people - think location - do a search and find people around you - you may know them. Keep an eye on people who follow you & keep an eye on notifications on your account.


Get Started
Lists

Create a list on twitter of people you want to connect with - niches and locations are a good start. Public lists may give you people to follow - you get notifications of people following you. Private ones are for your use and interogation only.


Lists
Share

By sharing content on twitter you open the door to conversations - people may share, like, join in by commenting on and generally being sociable. Video is a great way of starting as user love video so jump in and find one that helps your target audience.


Share
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