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Why Linkedin
Why should you use Linkedin?
Linkedin has 34 million professionals registered as users in the UK.
As the site known for professionals it is a good idea to add your business on there to be found in searches made daily. It is likely what you do is being searched so why not make sure your business comes up when they do?
Create Linkedin Pages
Connecting with people is good start - search for groups you may have an affinity with.
You may even create a group for yourself and your audience or people who can introduce you to them.
You can also create a page for you business and add content that showcases who are, what you do and where you are. This ranks well in Google and you may find you come up in a search.
How to use Linkedin
Like all social media, Linkedin is about conversations. From those you join in on to those started for you.
Connect with people in your sphere of expertise as well as your location.
Ensure your profile has the keywords you want to be found for. Why stop those who wish to work with you finding you?