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Facebook Marketing

Facebook for Business 

Is using Facebook for business one of the spokes in your marketing wheel?
why use facebook for business - shared by the social media cafe, hoddesdon, hertfordshire

Why use Facebook for business?

Facebook for Business

If your audience is in the 44 million people in the UK on Facebook (66% of the uk population) there may be an argument for your business to be on Facebook with a Business Page or maybe a group. 
How to use facebook for business shared by The Social Media Cafe in Hoddesdon, Hertfordshire

How to use Facebook for Business

Facebook Strategy

Firstly you need to know who want to attract or engage with - then you can create content that engages them. How can you help? What do they need? What might they share? Facebook should be a spoke in your marketing wheel.

When should you post on Facebook

How often should you post?

There is no magic bullet to how often you should post on social media. Some brands and businesses can post tons and others very little to get engagement and hit their strategy targets. The quality of the content matters.
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Using Facebook for Business

Facebook

When starting out using Facebook for Business what do you need?

Facebook

Page

Create a Facebook Page for Business - you need a personal page to be accountable then get started


Create
Group

A successful Facebook strategy could involve a public or closed group to engage with your potential audience. Again a person is required behind it BUT you can also add a business page in settings to act as a moderator or group admin


Create
Content

What content you need depends on the audience. Video and pictures tend to have greater reach than text only but it depends on the audience what it is about. Educational content often works well as does sharing from people using goods and services already. If you have the needs of your niches nailed, a content calendar shouldn't be too hard work. 

If you create evergreen content, starting with something like a blog post, you can add video and other media that can be expanded and repurposed in various ways including using as Facebook content. This is the best way to appear online more often when people look for what you do and adds credibility to your business.


Need a Hand?
Traffic

There are many strategies for driving traffic to your Facebook content. Paid on Facebook, Bing, Google, Tiktok, Twitter and organic from content on blogs, websites, local marketing and google.


Strategy 
Need a hand? Get in touch